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Loyalty & email campaigns

What it's for​

Two ways to keep guests coming back: a loyalty program that earns and redeems points automatically, and an Email Studio to reach guests — the right guests — with a message.

Loyalty program​

Open the Loyalty Settings tab. This configures the rules; points then earn and redeem on their own during ordering.

WebLoyalty Settings: earning rules, bonuses, and tiers.
Loyalty Settings: earning rules, bonuses, and tiers.
  • Turn it on — the enable toggle: when on, "Guests earn points on every order and can redeem them for discounts."
  • Earning & redemption rules — Spend per 1 point earned (e.g. ₹100 spent → 1 point) and Point value when redeemed (e.g. 1 point → ₹0.50 off).
  • Bonus awards — a Welcome bonus when a profile is created and a Birthday bonus awarded automatically.
  • Tier thresholds — the point levels for each tier (read-only here).
  • Regulars & VIP thresholds — set the spend/orders that make a guest a "regular" or "VIP" (this also decides who a VIP campaign reaches). Save with Save thresholds.

Choose Save changes — rules take effect immediately. Points accrue and redeem as discounts during billing; there's no manual enrol or redeem step, and a guest's balance shows on their profile.

Email campaigns​

Open the Email Studio tab to write and send an email — with the guest directory right beside the composer.

  1. Under Compose email, add recipients to the To field, or pick them from the directory on the right.
  2. In the Guests directory, filter by segment chips — All, VIP, Lapsed 30d+, Birthday, New — plus a birthday-month filter. Use Select all filtered and Add to drop them into the recipients.
  3. Write a Subject and your Message (a formatting toolbar gives you bold, lists, links, and more). Optionally Save as template for reuse.
  4. Choose Send.

To reach a whole segment beyond the visible list, use the Email entire audience button — it resolves the full segment on the server, warns you first, and always honours guests who've opted out of email.

Past sends appear under Recent campaigns with a live delivery status (queued / sending / sent / partial / failed) and recipient counts.

note

Email respects each guest's email permission — guests who haven't allowed email updates are skipped, even in a whole-segment send.

Worked example​

Win back lapsed guests. On Email Studio, filter the directory to Lapsed 30d+, write a subject ("We miss you — 15% off this week") and a short message, then use Email entire audience to reach everyone in that segment. Watch delivery under Recent campaigns.

Tips & things to watch​

  • ✅ Set a welcome and birthday bonus — easy, automatic reasons for guests to return.
  • ✅ Segment before you send — a targeted email to Lapsed or VIP beats emailing everyone.
  • ⚠️ Opt-outs are always honoured — email only reaches guests who allowed updates.
  • ⚠️ Whole-audience sends can reach more guests than the list shows — the confirm prompt warns you.